A few FAQ's about the Accountable Digital Model
Q: What is the Accountable Digital Model?
A: The Accountable Digital Model takes the best practices of sales, marketing and technology and brings them together to drive revenue through goal setting, a digital presence and measurable results.
Q: Why the Accountable Digital Model?
A: In my years of experience in the sales, advertising and technology worlds, I've noticed a couple of things. Sales, Marketing and IT/technology are often working on their own goals and projects with little or no communication. When we break down the silos that exist between the three groups, we are much more successful making good on our goals and promises. With the Accountable Digital Model, one of the priorities is to bring the three worlds together to create and execute on SHARED goals related to revenue.
Q: How do you create measurable goals related to revenue?
A: Creating SMART goals related to the business and revenue and using Marketing technology tools to track all marketing strategies from post to sale is possible and imperative to fully realizing an Accountable Digital Model. This moves Marketing from a cost center to a revenue generating position in the company.
Q: How does the Accountable Digital Model help the sales group?
A: With an increasing demand for sales people, there is an opportunity to turn the company website and digital strategy into a salesperson that attracts prospects and qualifies leads without adding head count. Company sales professionals are able to engage with prospects who have self-selected into the company's products and services by downloading and engaging with published content. This requires less time and energy from the salesPEOPLE and keeps them focused on closing business.
Q: How do SEM and website optimization work with these strategies?
A: We understand that a successful and complete end-to-end marketing program requires Search Engine Marketing (SEM) and website optimization. Often referred to as Paid Media or Paid Marketing, SEM and search uses online channels to connect with prospects and drive them to the website. The content marketing strategies included in the Accountable Digital Model creates an engaging brand experience on the website and adds value to convert visitors gained through search and SEM to customers.
