What is the Accountable Digital Model?
Marketing and Sales have changed dramatically over the past several years. With the new economy has come greater expectations to tie marketing strategies and spending to sales goals. It's not enough to have a beautiful marketing campaign in today's business climate. Now marketing campaigns need to to contribute to the bottom line by generating leads and closing business.
With the advent of content marketing, social marketing and marketing technology, there are opportunities to make this happen. This is a fresh start for many businesses to allow the sales and marketing teams to work together toward common goals and get credit for the things they are doing to generate revenue and build an authentic brand.
When a company pulls together sales, marketing and technology to turn their online presence into a sales workhorse for them and tie sales goals to marketing, they are using the Accountable Digital Model.
Check our blog often to learn more about the strategies and tactics behind the Accountable Digital Model, or send us an email to talk live about how ADM can help your company grow.
